It’s possible (depending on what you really need/want to do) --but Axure doesn’t have built in functionality for this, of course.
I’ve not done anything like a “360° product viewer” before, but sounds like a good challenge. I’ll start with zooming as I’ve done similar things in the past. Basically, you start with a “max size” image (however large you need it),use the Set Size to shrink it initially, then use Set Size and and Move actions to zoom, and pan if needed. Page 1 of the demo file below shows the basics. I use a dynamic panel as a “repeatable function” to allow for a continuous zoom when the image is hovered. Dragging stops the zoom-in effect and pans the image within a view area.
To allow the user to “turn” a product image, you’ll need an “engine” for this, and suitable images or video… If you can find a javascript API that does this, you might be able to call it via Axure Cloud plugin or javascript injection.
To use “pure Axure” I’ve faked this by taking screenshots from a real 360-viewer (12 images of a shoe at various degrees of “spin rotation” taken from magictoolbox.com). I created a dynamic panel (dp) with 12 states–one for each image. My “engine” uses the Dragged event, where dragging left/right on the dp changes its state to previous or next, based on the value of [[DragX]] (a built-in variable which is positive when the drag motion is “to the right” and negative if “to the left”.
This works, but the spin tends to be crazy fast. I created a duplicate and slowed it down by applying a modulus factor of 5 (where a case of “If [[DragX%5]] equals 0” equates to the case firing every fifth “drag change”, thus slowing it down by a factor of 5). You can change this slowing factor by increasing or decreasing the value of “5”.
I also created a “non math” version with a set of hotspots underneath the dp. When the cursor is over a hotspot, it changes the dp state accordingly.
hover zoom spin.rp (3.1 MB)
I’ll have to think some more on how to combine the hover/click to zoom and pan, along with a drag to spin effect. Especially if your intent is to show a kind of “masked zoom area” or “zoom bubble” like the examples on magictoolbox.com.